Ignacio Hernandez, Esq.
Advocate - Problem Solver - Changemaker
Ignacio Hernandez, Esq.
Advocate - Problem Solver - Changemaker
Ignacio Hernandez, Esq.
Advocate - Problem Solver - Changemaker
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Hernandez Strategy Group

Public Policy & Political
From the establishment of the California Domestic Worker Bill of Rights to the first-in-the-nation law providing free housing to the wrongfully convicted upon exoneration, Ignacio Hernandez and the Hernandez Strategy Group have successfully designed and implemented progressive public policy and political gameplans. Whether your organization is looking to pass a new law, obtain funding in the California state budget, or prepare for a major media event, Ignacio and HSG has more than two decades of experience winning fights for social justice.

Public Policy Advocacy

For more than twenty years HSG has worked with non-profit organizations to develop innovative legislative concepts for social change and achieve legislative victories in the California State Legislature. Ignacio has testified on more than a thousand bills and gained signature of more hundreds of new laws. Issues include criminal justice reform, civil rights, environmental justice, consumer protection, worker protections, privacy, public health, voter registration and immigrant rights.

Political Consulting

Ignacio and HSG led a successful statewide “No” ballot measure campaign in California. He was responsible for development and implementation of the statewide strategy and countless critical tasks that included drafting arguments for the voter pamphlets, constructing social media ads, demographic targeting for phone banks, and designing earned media events. He also worked on numerous successful California State Senate and State Assembly races.


Ignacio has been interviewed by print, online, and television news outlets regarding a wide range of public policy topics. Outlets includes, Sacramento Bee, Los Angeles Times, San Francisco Chronicle, local ABC, CBS and NBC news affiliates. HSG also works with non-profit organizations to draft press releases, talking points for media interviews and press events, as well as, for interactions with policymakers.

Ignacio Hernandez, Esq.

Ignacio was introduced to political activism at a young age, walking picket lines as a 4 year-old in support of bilingual counseling services for public schools in San Jose, California. Throughout his college and law school years, Ignacio organized major political protests and campaigns in support of expanded student access, faculty diversity, and criminal justice reform. His interest in public policy advocacy was piqued in 1994 when he joined an unsuccessful campaign to adopt a Civilian Review Board to oversee the San Jose Police Department.
As a practicing attorney, Ignacio handled criminal defense and civil rights cases. In 2003 Ignacio established the Hernandez Strategy Group, a full-service political and legislative advocacy and consulting firm in Sacramento. HSG represents nonprofit organizations at the California Legislature and Ignacio testified more than 1000 times in front of legislative committees.
He is the father of two children, Sol a first-year musical theatre student at the New York Conservatory for Dramatic Arts, and Esteban, a junior in high school. Ignacio founded, operated and coached a multi-grade youth travel basketball program, SacTown Chaos.
Just A Few

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Justice System Reform

Civil Rights/Social Justice

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