The HERNÁNDEZ STRATEGY GROUP (HSG), established in 2003, is a government relations, advocacy, and communications firm in Sacramento with extensive experience and success working with a wide range of non-profit organizations, trade associations and businesses.Founded in 2003, HSG provides innovative and proven political strategies to bridge the gap between our clients’ vision and the political realities of the State Capitol.

We provide comprehensive personalized services to each client, ranging from direct advocacy, to a wide range of communication services. HSG’s experienced advocacy team is led by the firm’s owner and founder, Ignacio Hernández who is an accomplished and well-respected advocate who has testified in hundreds of legislative hearings. Our extensive and unique insight into the inner-workings of the State Legislature has helped our team amass a large network of contacts and provide a high level of aggressive and successful advocacy on behalf of diverse clients.

In addition to providing direct advocacy, HSG offers advice and consulting services to clients who are interested in expanding their presence in Sacramento. Our Communications practice strives to help our clients increase their presence and effectiveness in Sacramento through greater media coverage. HSG assists with message development and media events in order to amplify the voice of our clients.